Craig Fowler
Brand design, website development
For 15 years I’ve built a practice around hearing what a brand is really trying to say, stripping the performative layers, and making visual narratives that feel honest and human. Equal parts strategy and intuition: understand the audience, define what matters, translate it into systems and campaigns.
My work spans culture, wellness, technology, and civic engagement, from global brand campaigns to political awareness work to startup identities. The through-line isn’t industry or scale, it’s people who see creative as a way to connect and build trust.
- Location
- Los Angeles
- hello@craig.studio
Professionally
2017-Now
Howler (Creative Director)
I run an independent Los Angeles studio making brand identity, digital experiences, and campaigns for culture-driven organizations. I look for clarity in complexity and work that connects, not just communicates.
2020-Now
UCLA (Design engineer)
I design and build digital platforms for several research centers focused on social justice. I work directly with faculty and directors to get dense research in front of the people it serves.
2018-Now
Mayven Studios (Creative director)
I lead brand identity and go-to-market creative for early-stage startups and the venture firms behind them, translating complex technical products into narratives founders can use.
2017-2022
Swell (Design engineer)
I worked across client services, design, and development on web strategy, project architecture, and end-to-end launches, carrying design intent from concept through production.
2010-2017
WeAreGiants. (Creative director, Founder)
I co-founded a Los Angeles agency making identity, campaigns, and digital work for civic, cultural, and consumer clients. One transit campaign nearly doubled voter turnout and secured public funding.
2008-2018
Eagle Rock Yacht Club (Founder, Board member)
I co-founded a dodgeball league that doubled as a fundraiser for Los Angeles rec centers. Our 500+ members funded screen printing and photography workshops, and provided valuable resources to keep rec centers safe for neighborhood kids.